Quick Take
Following their official watch customization partnership last year, TAG Heuer and Bamford Watch Department have announced a new special edition Monaco that combines a Bamford-style dial color treatment with a carbon case. Based on the Calibre 11 Monaco, the TAG Heuer Monaco Bamford mixes the case and dial layout of the McQueen-worn design we know and love but evolves the format with the use of a bright blue highlight color and a rather fitting carbon case.
After the 2017 launch of an OEM-supported watch customization platform with TAG Heuer (along with Zenith and Bulgari), this new carbon Monaco is a a further step in the relationship between LVMH and Bamford, with TAG Heuer supporting not just a customized watch, but an entirely distinct expression of the Monaco, one of its most classic models.
Initial Thoughts
While this isn't the only Monaco ever made with a carbon case (remember the Monaco V4 Phantom in carbon composite?), this is an exclusive carbon treatment of the classic Monaco case and it suggests a growing confidence in the Bamford partnership and, providing you like "aquablue," it looks great.
While the Monaco Bamford may be a bit too bold for some diehard fans of the format, I dig it. I like that it does nothing to threaten the existence or legitimacy of the more classic Monaco while still managing to take the Monaco in a new direction that maintains it's connection with motorsports. Also, call me crazy, but compared to the V4 case style, the Monaco Bamford also manages to retain some of the classic appeal of the McQueen-inspired pieces. While rendered in carbon, the case is still 39mm wide and the crown remains at its legacy nine o'clock position. As for the use of Gulf-like "aquablue" (a Bamford signature) for all of the dial markings and accents, you're either going to like it or hate it, but I think it's a confident use of the color and a nice way to set off an otherwise all-black design.
The Basics
Brand: TAG Heuer and Bamford Watch Department
Model: Monaco Bamford
Reference Number: CAW2190.FC6437
Diameter: 39mm
Case Material: Carbon
Dial Color: Light blue on black
Indexes: Applied
Water Resistance: 100 meters
Strap/Bracelet: Black alligator leather
The Movement
Caliber: TAG Heuer Caliber 11
Functions: Hours, minutes, seconds, 30 minute chronograph, and date
Power Reserve: 40 hours
Winding: Automatic
Frequency: 4 Hz (28,800 vph)
Jewels: 59
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